Why choose Copernica marketing automation?
Copernicais a leading Dutch company specializing in email marketing and marketingautomation. An effective marketing strategy requires tools that automateprocesses, personalize campaigns, and provide insights into results. Copernicaoffers powerful solutions for designing and managing personalized email campaigns.Combine this with Loyalty Engage to optimize customer loyalty and engagementbased on real-time data.
Website tracking
Track all website traffic and link visitors directly to a profile. Copernica's website tracker works in two ways: on the one hand, you can gather information from your website and link it to a profile in your database. Also personalize your website based on data from Copernica.
Personalization in automated campaigns
Create targeted campaigns through extensive segmentation. Combine different data to optimize customer profiles and create content to the specific needs of yourtarget audience. Then easily build automations to engage your audience in a targeted and personal way.
Data analysis and reporting
Monitor the success of your campaigns with clear reports. For example, gain insights into open and click-through rates, and easily set up A/B tests to make data-driven improvements.
Why combine Copernica with Loyalty Engage?
By integrating Copernica with Loyalty Engage, you can efficiently synchronize customer data and use it directly for targeted marketing campaigns. The integration ensures that customer profiles are always up-to-date, allowing your campaigns to better align with the behavior and preferences of your customers. Automating loyalty programs, such as rewards after a purchase or reminders for inactivity, becomes simple and effective. By combining data from both systems, you gain a complete overview of customer interactions and can better tailor your communications to specific target groups.