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Case - XXL Nutrition
Case
XXL Nutrition
XXL Nutrition is a company based in Netherlands, run by true fitness enthusiasts. You wouldn’t be surprised by their high-quality standards in delivering supplements, health foods, and innovative fitness accessories to thousands of European customers every month. XXL Nutrition manages the entire supply chain in-house. Sourcing, delivery, and, of course, e-commerce form the proverbial engines of this sporty company from the Dutch province of Brabant.
XXL Nutrition wanted to get more out of their growing customer base. The company was looking for a way to not only bring customers back but also to engage them more actively with their brand. The goal: a loyalty program that seamlessly aligns with their customer-focused strategy and helps strengthen customer retention while increasing repeat purchases.
With Loyalty Engage, XXL Nutrition implemented a personalized loyalty program. Customers could earn points with every purchase and redeem them for exclusive discounts, free products, or unique experiences. Through smart integration with their eCommerce platform, Spotler Activate, and marketing tools such as email and social media, XXL Nutrition was able to deliver tailored offers and personalized communication.
The use of Loyalty Engage has delivered clear results for XXL Nutrition:
- 30% more repeat purchases after the launch of the loyalty program.
- An average order value increase of 20%, as customers used their points to add extra products to their carts.
- A 25% increase in customer satisfaction, thanks to the sense of appreciation customers received from the rewards program.
- Over 40.000 active participants in the loyalty program within six months.
Loyalty Engage has helped us build a stronger connection with our customers. The program is easy to use, both for us and for our customers, and the results speak for themselves. Our customers are more enthusiastic than ever, and we see the impact directly reflected in our numbers.
With Loyalty Engage, XXL Nutrition has not only increased customer loyalty but also taken their revenue and customer satisfaction to new heights. This success story demonstrates how a well-designed loyalty program can contribute to long-lasting customer relationships and growth.